Studi

Led UX/UI improvements on a large-scale e-learning platform operating with a transactional model (program selection, enrollment, payment flow).

Worked on optimizing the conversion funnel from offer discovery to checkout, improving clarity of pricing, value proposition, and call-to-action hierarchy.

Designed and refined key user journeys including course catalog browsing, program detail pages (PDP-equivalent), multi-step enrollment flow, and payment experience.

Focused on reducing friction, improving trust signals, and aligning business goals with user-centered design principles.