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Hey ! I'm Sarah
A strategic and innovative Product Design Director, blending creativity and functionality to craft impactful experiences across complex environments.
With 10+ years of experience, I’m passionate about design that drives change.
When I'm not creating, you’ll find me scuba diving, because sometimes, the best ideas come from exploring the deep blue.
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Trust Wallet
Mobile UX optimization within a high-scale product environment serving over 100 million users.
Worked on improving user flows and interaction clarity, implementing dark/light theming through structured design tokens to ensure consistency, scalability, and performance across the app.
Worked on improving user flows and interaction clarity, implementing dark/light theming through structured design tokens to ensure consistency, scalability, and performance across the app.
Apex Protocol (Web3)
Designed and implemented a scalable design system structured around theme-based design tokens (color system, semantic tokens, typography scale, spacing).
Translated brand identity into a cohesive digital experience, ensuring consistency across product interfaces and event-related digital assets.
Translated brand identity into a cohesive digital experience, ensuring consistency across product interfaces and event-related digital assets.
Ithake – White-Label Super App (Paris 2024, SNCF, OTIPASS, SOLIDEO)
As Product Design Director, led a multidisciplinary team of designers, developers, and product managers, collaborating with external partners such as Selego.
Designed and launched a white-label Super App tailored for large-scale public institutions and territorial stakeholders, including projects related to the Paris 2024 ecosystem.
Implemented a scalable theming system based on structured design tokens, enabling multi-brand customization for each territory while ensuring consistency, performance, and product coherence across deployments.
Designed and launched a white-label Super App tailored for large-scale public institutions and territorial stakeholders, including projects related to the Paris 2024 ecosystem.
Implemented a scalable theming system based on structured design tokens, enabling multi-brand customization for each territory while ensuring consistency, performance, and product coherence across deployments.
Catalog’Algo – SaaS Platform for Ecological Transition Algorithms
Designed a SaaS platform dedicated to the discovery and exploration of algorithmic solutions supporting ecological transition across territories.
Structured the product experience around a catalog logic (filtering, categorization, algorithm detail pages, data visualization dashboards) to enable decision-makers to easily compare, understand, and deploy data-driven tools.
Focused on clarity, scalability, and usability within a complex data environment, translating technical algorithmic content into an accessible and actionable digital experience.
Structured the product experience around a catalog logic (filtering, categorization, algorithm detail pages, data visualization dashboards) to enable decision-makers to easily compare, understand, and deploy data-driven tools.
Focused on clarity, scalability, and usability within a complex data environment, translating technical algorithmic content into an accessible and actionable digital experience.
Acoustic Developers
Acoustic Developers is a company specialising in Fit-Out, FF&E and turn-key development of cinema, conference and other acoustic related projects.
Brand identity, stationary system, website design & content, brochures, animation
Brand identity, stationary system, website design & content, brochures, animation
Studi
Led UX/UI improvements on a large-scale e-learning platform operating with a transactional model (program selection, enrollment, payment flow).
Worked on optimizing the conversion funnel from offer discovery to checkout, improving clarity of pricing, value proposition, and call-to-action hierarchy.
Designed and refined key user journeys including course catalog browsing, program detail pages (PDP-equivalent), multi-step enrollment flow, and payment experience.
Focused on reducing friction, improving trust signals, and aligning business goals with user-centered design principles.
Worked on optimizing the conversion funnel from offer discovery to checkout, improving clarity of pricing, value proposition, and call-to-action hierarchy.
Designed and refined key user journeys including course catalog browsing, program detail pages (PDP-equivalent), multi-step enrollment flow, and payment experience.
Focused on reducing friction, improving trust signals, and aligning business goals with user-centered design principles.
Polygreen
POLYGREEN offers integrated and innovative circular economy solutions worldwide. Services provided: Brand identity, website design, signage, animations, communication presentation template
Winkyverse (Web3)
The Winkyverse is the first web3-based game-based learning platform that integrates blockchain technology. It brings together everyone's knowledge through a Content Hub and interactive environments. Explore a variety of content and formats on the map, offering a wide range of subjects.
During my work on the Winkyverse, focusing on graphic charter development and enhancing UI/UX gaming elements, I ensured an engaging and educational experience for users. The platform utilizes $WNK, a digital currency within The Winkyverse, to enhance user interactions and access various features.
During my work on the Winkyverse, focusing on graphic charter development and enhancing UI/UX gaming elements, I ensured an engaging and educational experience for users. The platform utilizes $WNK, a digital currency within The Winkyverse, to enhance user interactions and access various features.
WinkyPlay Redesign
The "Winky Play" app immerses children in an engaging and educational experience where they explore Winky the robot, its various sensors, and actuators through fun and interactive games. Players control their avatar within the app using their Winky robot, creating an innovative gaming experience.
Menyr
Menyr: a revolutionary storytelling engine designed for seamless world-building and immersive gameplay experiences. With Menyr, players can effortlessly create dynamic worlds and dive into virtual tabletop adventures with friends. Ideal for TTRPGs, this platform offers real-time mood customization, immersive adventures, and high-definition graphics for unparalleled gaming experiences. / UI Design
Greek Talk
Greek Talk is an online platform that teaches foreign visitors and professionals, to learn every day Greek in a simple and direct way.
Brand identity, stationary system, animations, website, book cover design
Brand identity, stationary system, animations, website, book cover design
Agent Factory (MAZE)
Agent Factory is a groundbreaking entertainment game designed for groups, where teams engage in interactive tasks blending fitness, observation, action, and skill. Leading the project from inception, I oversaw every aspect from designing the logo to developing the software, creating the website, establishing brand identity, producing large-scale print materials, and ensuring a seamless experience across all touchpoints.
O/PURIST
O/PURIST tsipouro, is a refined distillate of Greek grape varieties, aromatic herbs and fruits.
The challenge was to redefine the category of tsipouro, from a traditional drink to an international sustainable distillate for signature cocktails. The name O/PURIST is an anagram of the word tsipouro. It creates associations of purity, knowledge and expertise, reflected in the design of the label and the elements around it.
The challenge was to redefine the category of tsipouro, from a traditional drink to an international sustainable distillate for signature cocktails. The name O/PURIST is an anagram of the word tsipouro. It creates associations of purity, knowledge and expertise, reflected in the design of the label and the elements around it.
Optima Bank
Optima Bank, with 28 branches across Greece, redefines modern banking with bold typography that underscores its commitment to optimal solutions for individuals and businesses. The vibrant purple and bright orange color palette reflects the bank's dynamic and optimistic approach to contemporary banking services, aiming to deliver joy through simple, useful, and flexible products.
Goping
GOPING Wins Top Award at the 2020 ENVIRONMENTAL AWARDS!
GOPING develops novel, responsible and sustainable initiatives, starting from collection and recycling processes and collaborating with food and drink establishments at organized beaches along Attica’s coastlines.
Special collection bins and our beach ashtrays have been placed at numerous seaside estab-lishments.
Once full, their contents are transported to licensed waste management facilities that benefit of the circular economy.
GOPING develops novel, responsible and sustainable initiatives, starting from collection and recycling processes and collaborating with food and drink establishments at organized beaches along Attica’s coastlines.
Special collection bins and our beach ashtrays have been placed at numerous seaside estab-lishments.
Once full, their contents are transported to licensed waste management facilities that benefit of the circular economy.
MindGolf
MindGolf is an innovative entertainment venue crafted to deliver unique experiences for diverse groups of people, featuring a captivating blend of golf and immersive experiences. Leading the project from inception, I oversaw every aspect from designing the logo to developing the software, creating the website, establishing brand identity, producing large-scale print materials, and illustrating the golf experience.
Winky Code Redesign
"Winky and its app 'Winky Code' empower children to develop programming and robotics skills. They learn to code by tackling various challenges and can then engage in screen-free play. Winky's sensors and actuators enable interactions with children and their surrounding environment."
The MindTrap
MindTrap Escape Games offers complete escape room experiences from concept to installation. With a focus on 360-degree immersion through bespoke scenery, lighting, and sound, our handmade props and unique theming ensure each room is an unforgettable adventure.
I led the project rebranding from the logo of the 25 rooms to the software back office and large-scale print materials, ensuring every detail reflects our commitment to excellence in immersive entertainment. Our innovative operations software enhances player hints while optimizing costs for owners.
I led the project rebranding from the logo of the 25 rooms to the software back office and large-scale print materials, ensuring every detail reflects our commitment to excellence in immersive entertainment. Our innovative operations software enhances player hints while optimizing costs for owners.
Protergia Energy
The design of the Protergia stores, creates a vivid experience that enhances the relationship of trust with the customer, connects energy with life and technology with innovation.
Branding
Communication
Digital
Naming
Packaging
Print
Branding
Communication
Digital
Naming
Packaging
Ouzo of Plomari Full Range
The labels for Ouzo of Plomari Isidoros Arvanitis, a renowned Greek distillery with a legacy dating back to 1894, were redesigned to enhance their traditional appeal while updating elements like typography in Greek and English versions.
Branding
Communication
Digital
Packaging
Branding
Communication
Digital
Packaging
Cheetos Sweetos
Cheetos Sweetos is a high-fiber cereal with cocoa and milk filling for kids.
Services provided: Packaging re-design, typography
Services provided: Packaging re-design, typography
MYTILINEOS
MYTILINEOS is a leading global industrial and energy company with a strong presence in all five continents.
Branding, Communication, Digital, Exhibition, Photo/Video, Print, Signage
Branding, Communication, Digital, Exhibition, Photo/Video, Print, Signage
Pepsico, Tasty Foudounia & Pitsinia
Tasty Foods’ Foudounia and Pitsinia are two special 'love brands' holding an important distinction in Greece. Foudounia is the first snack made from corn with peanut and hazelnut and Pitsinia is the only extruded snack with bacon flavour.
Services provided: Packaging re-design, typography, print communication
Services provided: Packaging re-design, typography, print communication
TATOI CLUB
TATOΪ Club is a private members Club situated amidst a beautiful natural landscape not far from the city of Athens, Greece.
With a holistic approach to wellness, the Club offers a wide range of wellbeing experiences to Members and Guests alike.
Health & Wellbeing
Branding
Communication
Digital
Packaging
Photo/Video
Print
Signage
With a holistic approach to wellness, the Club offers a wide range of wellbeing experiences to Members and Guests alike.
Health & Wellbeing
Branding
Communication
Digital
Packaging
Photo/Video
Signage
FIX Hellas
FIX Hellas, the most awarded and historic Greek beer, is launching a call for tenders for a limited edition of beer.
Pepsico, Poppers Food & beverage Branding Communication Packaging
Tasty Foods’ Poppers is a classic range of popcorn snacks.
Services provided: Packaging re-design, typography
Services provided: Packaging re-design, typography
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